FINTECH PRODUCTS

Big Data
Products

Turn enterprise data into customer insight, coordinated marketing and conversational analysis.

Understand your data.
Put insight to work.

Connect data with everyday business decisions. Big Data Smart Marketing brings customer insight into campaigns and channels, while ChatBI makes enterprise data accessible through natural-language questions, analysis and reporting.

CUSTOMER INSIGHT & ENGAGEMENT

Big Data Smart Marketing

Bring customer data, intelligent decisions and channel execution together to support targeted marketing, channel and product operations, and banking product innovation.

From customer insight to coordinated action.

Data foundation

Operational systems

Behavioral data

Third-party data

Data fusion

Customer classificationUnified labels · Segments · Customer needs

Event-based campaignsCampaign management

Marketing optimizationRefine campaign strategies

Touchpoint event marketingAct on customer interactions

AI-powered intelligent decision center

01Expert rules
02Statistical models
03Feature engineering & training
04Self-learning prediction

Channel execution

Employee channels

Customer channels

Coordinated strategies
across channels

Measure & improveExecution feedback → Effect evaluation → Model & campaign refinement

Broader customer reach

Extend the breadth and depth of marketing and business operations across employee and customer channels.

Channel-specific experiences

Tailor strategies to each channel's strengths, with monitoring and feedback on execution progress and results.

AI-powered decisions

Coordinate strategies across channels through an AI-powered intelligent decision center.

Precise customer targeting

Use unified retail customer labels to identify needs and define relevant service scenarios.

CONVERSATIONAL DATA INTELLIGENCE

ChatBI

Ask questions in natural language and turn enterprise data into answers, analysis and reports.

Ask a question. Make data accessible.

Combine large language models with enterprise data to understand questions, retrieve information and support data-driven decisions.

Large language models + enterprise data

Ask in natural languageYour question starts the conversation.
Recognize the intentUnderstand the requested data task.

Smart queries
Smart reports
Intelligent data retrieval
Data Q&A
Data analysis

Clarify missing detailsCollect the context needed for the query.

Return the answerData, analysis and reports.

ChatBIConversational analytics

Compare customer activity across regions.

Which period and activity measure should I use?

This month, active customers.

Regional comparisonIllustrative chart

Region ARegion BRegion CRegion D

View the comparison and continue exploring your data.

Ask a follow-up question

Illustrative conversation and report view.

Ask in everyday language

Use conversational questions to access enterprise data, without starting from a report menu.

Clarify what matters

Recognize the request and collect missing details so the query reflects the intended question.

Turn answers into insight

Bring data Q&A, retrieval, analysis and reporting into a connected conversational experience.

LET’S DISCUSS YOUR NEXT STEP

Put your data to work.

Talk to us about customer insight, marketing operations and conversational data analysis.

Talk to Our Experts

Big Data Products

Understand your data. Put insight to work.